The roots of the Public Relations Association of Mississippi extend back to 1956 when communications professionals in Jackson formed what is now the Central chapter of the association. PRAM expanded beyond Jackson in 1978 with the establishment of the Golden Triangle chapter in Columbus and again in 1981 with the formation of the Gulf Coast chapter in Pascagoula. Today, the association has 10 chapters.

In the 1960s, PRAM began co-sponsoring an annual Southern Public Relations Conference with the Public Relations Council of Alabama. At the 10th annual conference in 1973, PRAM and PRCA, with representatives from Louisiana and Florida, officially created the Southern Public Relations Federation. PRAM member Neal W. Cirlot, of Jackson, was elected as the inaugural chairman of the board. Mississippi delegates appointed to the board were Louise Risher, Orby Patton, Bob Sharman and William G. Taylor (alternate).

SPRF, along with eight other regional and national public relations organizations, is a participating member of the Universal Accreditation Board (UAB), the national body which administers the Accreditation in Public Relations (APR) mark.




Lorri Freeman, APR (Gulf Coast)

Vice President- Programs

Patrice Guilfoyle, APR

Vice President- Awards

Jennie Bradford Curlee (Northeast)

Vice President- Communications

Samantha McCain, APR (Pine Belt)

Vice President- Accreditation

Susan Christensen, APR (Central)

Vice President- Student Services

Laura Beth Strickland (River City)


Checky Herrington, APR, Fellow PRSA (Starkville)


Tara McCrink-Burcham (Pine Belt)

Member At-Large

Kelly Graeber (Oxford)


Jim Beaugez, APR (Central)

SPRF Representatives

Lorri Freeman, APR (Gulf Coast)

Rob Barnes, APR (MS Beach)

Erin Parsons Garrett, APR (Oxford/Ole Miss)

Patti Wade, APR (Central)



2016 – Lorri Freeman, APR, Mississippi Beach Chapter

2015 – Jim Beaguez, APR, Central Chapter

2014 – Shannon Coker, APR, Central Chapter

2013 – Melissa Russo, Mississippi Beach Chapter

2012 – Meagan Coughlin, APR, Golden Triangle Chapter

2011 – Kristie Aylett, APR, Mississippi Beach Chapter and Gulf Coast Chapter

2010 – Caron Blanton, APR, Central Chapter

2009 – Pete Smith, Central Chapter

2008 – Jarrod Ravencraft, Central Chapter

2007 – Pam Swain, Oxford/Ole Miss Chapter

2006 – Mary Cracchiolo-Spain, APR, Mississippi Beach Chapter

2005 – Chrystelle Thames, Central Chapter

2004 – Kim Collins APR, Northeast Chapter

2003 – Tracy Heggins, Mississippi Beach Chapter

2002 – Robbie Coblentz, Starkville/Mississippi State Chapter

2001 – Robby Channell, Central Chapter

2000 – Dana Coleman, Pine Belt Chapter

1999 – Sheila Skipper, Central Chapter

1998 – Danny Gardner, Starkville/Mississippi State Chapter

1997 – Rex Kelly, Mississippi Beach Chapter

1996 – Rex Kelly, Mississippi Beach Chapter

1995 – Alegra Brigham, Golden Triangle Chapter

1994 – Norman Gough, Central Chapter

1993 – Dr. John E. Forde, APR, Starkville/Mississippi State Chapter