Sunday, April 12
3:00-5:00 p.m. > Earlybird Workshop
Hands On: Working Smarter with AI // Dr. Julie Jordan and Thomas Broadus
5:00-7:00 p.m. > Welcome Reception
Monday, April 13
9:00-10:15 a.m. > Keynote Breakfast
Evolution of Advertising and Importance of Visual Storytelling // Steve Brandon
10:30-11:30 a.m. > Breakout Sessions
Breakout 1A: Reflections on our APR Experience // Allison Matthews, APR & Karyn Brown, APR, hosted by John Forde, APR
Breakout 1B: Not Your Average Practitioner // Jessica Breazealle, APR
11:45 a.m.-1 p.m. > Keynote Luncheon // Marshall Ramsey
1:15-2:15 p.m. > Breakout Sessions
Breakout 2A: Turning Strategy Into Scale, Growing MSU Social Media From 1 To 100 Million Views // Sarah Triplett
Breakout 2B: Beyond the Press Release: Becoming a Trusted Advisor in Modern PR // Karen Stanley, APR
2:30-3:30 p.m. > Breakout Sessions
Breakout 3A: Telling the Story of Early Childhood: How Strategic Communications and Advocacy Amplify Impact // Sarah Moody
Breakout 3B: The Robots are Coming for Your Clicks: How to Stay Relevant in AI-Driven Search // Robin McKinney, APR
3:30 p.m. > Starkville PRAM Ice Cream Social
7-9 p.m. > PRism Awards Banquet // Brian Hadad, MC
Tuesday, April 15
9 a.m.-10:15 a.m. > Keynote Breakfast
Breaking It to Build It Better: Leading with Trust and Story // Samantha McCain Alexander, APR
10:30-11:30 a.m. > Breakout Sessions
Breakout 4A: Work that Works: Creating an office culture where people and families thrive // Emily Moore
Breakout 4B: The Importance of Ethics and Digital Accessibility with New Laws for Video // David Garraway
11:45 a.m.-1p.m. > Professional Excellence Luncheon & Student Awards // Sherri Carr Smith
