The Professional Achievement Award is PRAM’s top honor and recognizes excellence in the field of public relations. It is presented to a public relations practitioner and PRAM member whose accomplishments have made a major contribution to the profession. Recipients embody the highest degree of professionalism, serve their communities, are committed to advancing the profession and have outstanding achievements in the practice of public relations.

A panel of public relations practitioners evaluate the nominations and make a selection based on the following criteria:

  • Career Accomplishments
  • Professional Achievements including PRAM/SPRF involvement and other professional activities
  • Accreditation and other continuing education
  • Community activities



2023: Christie Lawrence, MS – Starkville-MSU Chapter

2022: Matt Martin, APR* – Pine Belt

2021: Tracy Yanez, APR* – Mississippi Beach

2020: Christen Duhé, Ph.D., APR – Mississippi Beach

2019: Checky Herrington, APR, PRSA Fellow* – Starkville/MSU

2018: Christian Patterson, APR+M* – Central

2017: April Lollar, APR – Mississippi Beach

2016: Samantha McCain, APR – Pine Belt

2015: Mara Hartmann, APR – Central

2014: Robin Street, APR* – Oxford/Ole Miss

2013: Mary Cracchiolo Spain, APR* – Mississippi Beach

2012: Lea Ivey Stone, APR* – Mississippi Beach

2011: Susan Christensen, APR – Central

2010: Ron Barnes, APR – Mississippi Beach

2009: Kristie Aylett, APR* – Mississippi Beach & Gulf Coast

2008: Kurt Brautigam, APR – Mississippi Beach

2007: Caron Blanton, APR – Central

2006: Richard Paul Maxwell – Mississippi Beach

2005: Carl Crawford, APR – Central

2004: Terry Hines-Smith – Mississippi Beach

2003: Shelia White – Mississippi Beach

2002: Myron Webb – Mississippi Beach

2001: Sheila Skipper, APR – Central

2000: Yvonne Sorge, APR – Central

1999: Dr. John E. Forde, APR, Fellow PRSA* – MSU/Starkville

1998: Dr. Deiedre McGowan, APR, CAE* – Central

1996: Janice Gough Baddley – Central

1995: Danny Gardner – MSU/Starkville

1992: Philip Shirley, APR* – Central

* Denotes PAA recipients who have also received the Professional Achievement Award from the Southern Public Relations Federation.