The Public Relations Association of Mississippi honored the achievements of Mississippi’s best public relations professionals and students during their annual awards ceremony last week. The awards recognize outstanding work by Mississippians in the field of public relations and celebrate select individuals for their contributions to the profession.
Tracy L. Yanez, APR, director of the Gulfport Chamber of Commerce, was named the 2021 PRAM Professional Achievement Award winner, the state’s top honor recognizing excellence in public relations. The panel of accredited PR professionals from the Oklahoma City Chapter of the Public Relations Society of America tasked with selecting the winner called Yanez a “consummate professional always willing to improve, engage with other practitioners and give back to the profession and her community.”
Presented annually to a PRAM member whose accomplishments have made a significant contribution to the profession, the PRAM PAA recipient embodies the highest degree of professionalism, serves their community, commits to advancing the profession and has outstanding achievements in the practice of public relations.
In addition to recognizing industry professionals, two students were honored for their notable college careers. Karie Pinnix from Mississippi State University was named the 2021 PRAM Student of the Year, presented by CSpire, and Abbie Kate Hancock from Mississippi State University was named the 2021 Gregory Raimondo Outstanding Public Relations Student Award winner, presented by the PRAM River City chapter.
Practitioners and organizations were also recognized with PRism Awards for their individual public relations campaigns and tactics in 2020. The Mississippi Department of Education was awarded the Best in Show award for their “Mississippi Connects Communication Campaign.” The department was also awarded the Best of Tier Three: Tactical Materials for the “Mississippi Connects Logo” from the same campaign. The state’s best short-term campaign came from the University of Southern Mississippi for their “Flight Path 2020” project.
The PRism Awards program allows PRAM members to receive unbiased evaluation of their work in a variety of categories from campaigns to individual tactics. Award-winning entries are scored on their own merits, demonstrating knowledge and application of the four-step PR process, which emphasizes research, planning, implementation and evaluation. In total, 62 projects were recognized by PRAM for their outstanding work in 2020.
The Mississippi Department of Education and Narrative12 each won three PRism Awards. The Mississippi Extension Office of Ag Communications and The University of Southern Mississippi also won PRism Awards, placing them in the top 10 percent of projects as judged by the outside panel of PR professionals.
For a full list of PRism award winners, click here: 2021 PRism Winners List.
About the Public Relations Association of Mississippi
Representing more than 600 of Mississippi’s leading public relations and communications professionals, PRAM supports a wide network of advertising and public relations agencies, corporations, non-profit organizations, government, education, industries and provides professional development opportunities aimed at enhancing and growing individual skill sets, contributing to the expanding science of public relations policies and practices.
PRAM is a non-profit organization and is an autonomous affiliate of the Southern Public Relations Federation, linking more than 1,400 public relations professionals from Alabama, north Florida, Louisiana and Mississippi. SPRF, along with eight other regional and national public relations organizations, is a participating member of the Universal Accreditation Board, the national body which administers the Accreditation in Public Relations mark.
For more information, visit pramonline.org.