CATEGORIES

All entries must fit into one of the many categories listed below.

Tier One: Long Term Strategic Programs (7 months or longer)

1. PR Programs to include the following:

1a. Community Relations/Corporate/External Communication
1b. Public Service (Where you have enlisted public support or action in the solution of the problems of general interest and concern.)
1c. Public Affairs
1d. Employee/Internal Communication

2. Reputation and Brand Management Programs
3. Special Event Programs
4. Integrated Social Media Programs (Using multiple platforms to convey a message or change a behavior)
5. Potpourri

Tier Two: Short Term Strategic Plans (0-6 months)

1. PR Plans to include the following:

1a. Community Relations/Corporate/External Communication
1b. Public Service (Where you have enlisted public support or action in the solution of the problems of general interest and concern.)
1c. Public Affairs
1d. Employee/Internal Communication

2. Special Event Programs
3. Integrated Social Media Programs (Using multiple platforms to convey a message or change a behavior)
4. Potpourri

Tier Three: Tactical Materials/Projects

1. Publications and Writing to include the following:

1a. Newsletters/Magazines
1b. Annual Reports
1c. Brochures
1d. Press Releases
1e. Editorials/Opinion Pieces
1f. Speeches
1g. Feature Stories
1h. Magazine/Newspaper Articles
1i. PowerPoint/Prezi Presentations
1j. Blogs

2. Organizational Identity to include the following:

2a. Logo and/or collateral pieces (letterhead, business card, etc.)
2b. Signage
2c. Graphics Standards Guides

3. Websites to include the following:

3a. External Websites
3b. Internal Websites and Intranets
3c. Apps developed for mobile devices

4. Electronic Communication/Social Media Activities (Using only one platform to convey a message at a single time) to include the following:

4a. Facebook
4b. Twitter
4c. YouTube/Recorded Videos
4d. Flickr/Instagram
4e. Location-Based Services (Such as FourSquare)
4f. Search Engine Optimization Posts
4g. Photos
4h. Billboards
4i. Audio/ Podcasts/Radio
4j. Other Emerging Social Media Platforms

5. Potpourri – This category may include any item not covered by one of the above categories.


STUDENT CATEGORIES:

1. PR Plans and Programs to include the following:

1a. Employee/Internal Communication
1b. Public Service (Where you have enlisted public support or action in the solution of problems of general interest and concern.)
1c. Community Relations/Corporate/External Communication
1d. Integrated Social Media Campaigns (Using multiple platforms to convey a message or change a behavior)
1e. Special Events

2. Publications/Writing to include the following:

2a. Newsletters
2b. Annual Reports
2c. Brochures
2d. Programs
2e. Press Releases
2f. Editorials
2g. Speeches
2h. Feature Stories
2i. Magazine/Newspaper Articles
2j. PowerPoint/Prezi Presentations
2k. Blogs
2l. Fliers

3. Organizational Identity to include the following:

3a. Logo and/or collateral pieces (letterhead, business card, etc.)
3b. Signage
3c. Graphics Standards Guide

4. Websites to include the following:

4a. External Websites
4b. Internal Websites and Intranets
4c. Apps developed for mobile devices

5. Electronic Communication/Social Media Activities (Using only one platform to convey a message at a single time) to include the following:

5a. Facebook
5b. Twitter
5c. YouTube/Recorded Videos
5d. Flickr/Instagram
5e. Location-Based Services (Such as FourSquare)
5f. Search Engine Optimization Posts
5g. Photos
5h. Billboards
5i. Audio/ Podcasts/Radio
5j. Other Emerging Social Media Platforms

6. Potpourri- This category may include any item not covered by one of the above categories.


CRITERIA

Entry procedures and judging criteria are the same across SPRF, PRAM and PRCA award programs.

Each entry:
1. Must follow entry guidelines and meet eligibility criteria precisely.

2. The Project Profile Sheet generated by the online entry system should cover the following information:

  • Research / Situation Analysis: Summarize the situation and/or provide information gathered through formal or informal research methods. (up to 500 words)
  • Planning: State the objectives, qualitative and or quantitative, which this program or tool was designed to achieve.(up to 250 words)
  • Implementation: Outline steps used to achieve the stated objectives; identify the member’s specific role in the project. (up to 500 words)
  • Evaluation: Explain how the success of the program or tool was measured. Report how well it achieved its objective. Include a budget or financial outlay, or if this is a pro bono project, give a value for the hours donated, etc. (up to 250 words)

3. Will be evaluated on its own merit.

4. Will be compared to other entries only when being considered for a Best of Show or Judges’ Choice Award. Entries should not be compared against each other nor awarded as first, second and third place in each category.

5. Will receive judges’ feedback.

6. Will be judged based on the factual material and documentation presented.

7. Include ALL samples/supporting materials that are referred to in the corresponding entry summary. Entries SHOULD NOT include everything (i.e. excessive working documents) associated with the production of the entry. They must be attached in the attachments section of the entry. NO BINDERS WILL BE SUBMITTED.

A maximum of three attachments is allowed. Attachments must be titled/named as follows: Last Name_First Name_Entry Title. Do not use punctuation. Use underscores (_)

8. For web-related categories, entries should include the live URL.

9. Audio or video categories must provide the URL where judges can access the audio or video online. Attachments of audio/video will not be allowed.

10. Must be entered in the appropriate category. The judges or the awards committee may choose to accept and reclassify an entry submitted in an inappropriate category OR they may disqualify the inappropriately classified entry based solely upon the judges’ discretion.

Tiers 1 and 2 point allocation:

  • Research……………………………10 points
  • Planning …………………………….40 points
  • Implementation………………….25 points
  • Evaluation…………………………..10 points
  • Creativity ……………………………15 points
Tier 3 Division point allocation:
  • Research……………………………5 points
  • Planning ……………………………20 points
  • Implementation………………….50 points
  • Evaluation…………………………..5 points
  • Creativity ……………………………20 points

AWARD CATEGORIES

  • PRism Award: entries receiving averages of 90 to 100
  • Award of Excellence: entries receiving averages of 80 to 89
  • Certificate of Merit: entries receiving averages of 70 to 79